forbiddenfruit

Branding

Art Direction

Typography

Packaging

Research

​

Forbiddenfruit is a hard seltzer brewing company that

combines organic flavorings to create truly new and unique

flavors. The name "forbidden fruit" is derived from the 

Biblical narrative of Adam and Eve, and the ancient Greek

tale of Persephone and the pomegranate. — in both stories,

fruit symbolized both “evil and knowledge.” My goal was

to create a playful brand experience that makes something

so “wrong” feel so “right.”

Because the hard seltzer market is oversaturated, one of

the biggest challenges was to create a product that stood

out from the competition and appealed to seltzer drinkers

looking for something a little outside the norm.

​

Forbiddenfruit *Graphis New Talent 2020 Trademark Silver*

Forbiddenfruit *Graphis New Talent 2021 Branding Series Honorable Mention*

​